About Timaraa

Our Story

Legacy Looms, Modern Vision

Timaraa is a fashion brand with a heart. Every piece you find here is handcrafted — whether handwoven, hand-embellished, or hand-painted — making each design unique and limited edition. By promoting handcrafted luxury, we also empower local artisans and women, many of whom were homemakers, by teaching them fabric painting, embellishment, designing, and tailoring.

Founded by an IIM Indore alumna with 6+ years in global MNCs like GSK, Michael Page, and Amazon, Timaraa was born when I returned to my hometown, Lucknow — the land of Chikankari and Zardozi. Inspired by this legacy, I envisioned a brand that brings handcrafted luxury to modern women at premium yet accessible prices — fashion that feels like wearing a story, signed by the artist.

Our Vision

To redefine handcrafted luxury by blending India’s timeless artistry with modern design, creating fashion that tells stories, empowers artisans, and makes every woman feel unique, elegant, and unforgettable.

Our Mission

At Timaraa, our mission is to:

Celebrate India’s rich legacy of handwoven, hand-painted, and hand-embellished crafts.
Empower local artisans and women by creating sustainable livelihoods and teaching skills in fabric art, embellishment, and tailoring.
Offer premium yet accessible fashion that combines exclusivity, authenticity, and chic versatility.
Ensure every Timaraa outfit is not just clothing, but a story — signed by the artist, worn with pride by the modern woman.